INTRODUCING THE SALMON ARM SILVER HAWKS

Media Release - SASCU and SAMHA

SASCU Joins SAMHA Female Hockey in New Launch

SALMON ARM (October 24th, 2023) – SASCU has partnered with Salmon Arm Minor Hockey Association (SAMHA) in their efforts to grow female sports in the Shuswap. With a goal of inspiring pride and participation, SAMHA and SASCU unveiled a new logo to a crowd of players Tuesday evening. SAMHA proudly introduces the Salmon Arm Silver Hawks!

From the start, the committee of SAMHA parents and volunteers engaged players in the development of the division’s new identity. Thirteen logo designs were designed and submitted, many of them by players themselves. An initial vote narrowed the choices down to three, and this past week, the players voted for the winner. The big logo reveal happened on October 24th in conjunction with a pizza party to celebrate.

“Girls seeing themselves in a sport is key to building a successful program. The new Salmon Arm Silver Hawks female teams' logo was by the players and for the players,” said Val Kloska, Vice President of Female Hockey, SAMHA. “The new identity for female hockey in SAMHA elevates and increases the visibility in our community and we are excited for this chapter to begin.”

SASCU’s funding will, in part, provide for new jerseys displaying the Salmon Arm Silver Hawk’s logo for the U9, U11, U13 and U15 female teams this season. “Team sports deliver so many benefits to a young person’s well-being,” said Sheri Greeno, SASCU Director of Brand & Community. “Not only is it a source of lifelong friendships, girls in sports also show higher levels of confidence and self-esteem, and even tend to do better in school. SASCU welcomes this opportunity to be part of promoting this to our area’s youth.”